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Dividends Essential Skincare is designed to empower men to embrace the infinite ripple effect. Where small, smart well-being choices lead to lasting positive change. Our strategy explores how establishing a strong skincare routine can serve as the foundation for better self-care habits, creating a chain reaction of confidence, health, and well-being. My role involved collaborating closely with the senior designer, contributing creative concepts for the brand, packaging, and digital presence, right through to rolling out the brand into a packaged brand book.