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The Ella Roberta Foundation, founded by Ella’s mother, Rosamund, is dedicated to raising awareness about the deadly effects of air pollution. The charity required a brand refresh, including a new logo, colour palette, website concepts, and brand slogans. My role was to find a way to visually represent pollution within the logo, striking a balance between subtlety and clarity. We ultimately developed a concept that incorporated exaggerated gaps within the lettering, symbolising the act of taking a breath.